Passion, Vision, Hope & Persistence

6 April 2010

I delivered a talk to a bunch of people working on Sydney’s sewerage system at an event last week. I was asked to speak about Passion, Vision, Hope & Persistence … something which I feel qualified to do. Managed to make an obligatory reference to “Bondi Cigars” … something that (thankfully) we haven’t seen for a long while down at the beach. For a trip down REMO memory lane check out this slide show.

What do you think?

More Like a Starfish

20 February 2010

I met a guy at TED in Long Beach who had co-authored a book called The Starfish and The Spider. Maybe you’ve heard of it. It describes a decentralised (and increasingly relevant) network model that challenges the traditional command & control organisational paradigm. Anyway, it struck me as being particularly apt for where I was with my various projects at the moment; so I downloaded it onto my iPhone and read most of it on the plane trip back to Sydney. It made me feel that I was doing a good but not great job on delegating and empowering smart people of late; and I resolved to be “more like a starfish” starting right now e.g. for TEDxSydney I have identified 10 trusted people who will be given specific stuff to DRIVE as we hurtle towards the event in May. Here’s my new doodle:

More Like a Starfish | Copyright © Remo Giuffré 2010

TED2010

15 February 2010

TED2010 is a wrap. It was denser and more fabulously produced than ever before. The TED team did an amazing job. Highlights for me included talks by Daniel Kahneman, Dan Barber, Jamie Oliver, Jane McGonigal, Mark Roth, Bill Gates, David Rockwell, Sir Ken Robinson, and dance performances by a group that call themselves “The Legion of Extraordinary Dancers” aka LXD. Many TEDstOMERs (my term for REMO General Store CustOMERs who are also TEDsters) approached to thank me for their official TED2010 T Shirts, and to ask about how the business was doing in Bondi. Even after so many years, it’s still incredible to me that so many people at this gathering are so aware and so positively predisposed to what is a tiny business based on the other side of the world. (There’s a real disconnect between the size of the REMO brand, and the size of its business. This continues to puzzle and frustrate!) I also very much enjoyed catching up with other TEDx organisers from around the world … at the desert workshop in Palm Springs, and also at Long Beach during the conference itself. TED hero Jim Stolze from TEDxAmsterdam was particularly helpful, and even quoted me on a secret bonus slide within his Long Beach presentation. See it HERE.

Here I am on Day One … and to the right is one of Jane McGonigal’s slides:

And here’s the official TED2010 T Shirt … in case you missed it.

Welcome to My New Blog

9 February 2010

I’m currently holed up in LA en route to TED2010 in Long Beach. The conference kicks off in a preliminary way tomorrow … and then begins in earnest on Wednesday morning. I’ve been attending TED Conferences for over 17 years now; but this is one at which I will be paying extra close attention, given that in just a few short months I will be hosting TEDxSydney, for which I am the licensee. Gulp. Anyway, back to the job at hand: Welcome to My New Blog! I’ve been threatening to inflict this on people for years; and now, with some much appreciated help from Adam the REMO Web Guy, I have managed to finally get something up and out there. I was able to find and upload just enough of my doodles to be able to give you an idea of what it is that I do. So, when next you see me armed with coloured pencils at the Crabbe Hole cafe at the Bondi Icebergs, you’ll know what’s going on. Cheers!

Anatomy of Cool

8 February 2010

Dictionary definitions of the word “cool” containing words like “excellent” or “first-rate” are very unsatisfying and, by definition, totally UNCOOL. Anyway, YOU know what we mean by “cool,” just as most Australians know what is meant by the opposite word “daggy.” To a certain extent, both of these words are really better defined by their application and usage.

Anatomy of Cool | Copyright © Remo Giuffré 2004

I remember an example from school. It was 1973. Bob D’Angelo, a new boy from the US, was a very cool guy. You could feel it in your bones. But then there was Bob D’Angelo’s belt. It was black, woven and elasticised with an heraldic metal clasp at the front and adjustable sliders at the hips. That belt was regarded at the time as the epitome of dagginess and very uncool … UNTIL Bob wore the belt to school, and then they became cool. Voila! This demonstration of alchemy and other experiences over time have led us to believe that:

1. Some people are naturally cool or not cool;
2. Some things are inherently cool or not cool; and
3. Cool people can make things cool, but cool things can’t make people cool.

And that’s what we call the Anatomy of Cool.

Here’s the Slide Show that I used to present this at Interesting South in Sydney in 2009:

What do you think?

Love, Work, Money & Life

8 February 2010

This REMOgram is a longtime favourite for which I can’t really claim sole authorship.

Love, Work, Money & Life | Copyright © Remo Giuffré 2002

It’s useful for anyone at all. It’s about work, passion & money. There’s what you LOVE to do. There’s what you’re objectively GOOD at. And finally, there’s what will enable you to earn enough MONEY to live. If you’re not already in the place of equilibrium where these circles intersect, you really should be heading there will all due haste. Anything else is a compromise, and life is too short to waste time doing work that doesn’t bring JOY to yourself and others.

Too idealistic?

Travel Hopefully

8 February 2010

I remember feeling optimistic.

Travel Hopefully | 2001

It was late July 2001 in the middle of the North American summer. I was sitting with Melanie, Lola & Roman on the ferry that connects the town of Bayshore with the beachside communities of Fire Island just east of New York. We were heading to a tiny but special place called Lonelyville. Until recently we had actually owned a house within this idyllic beachside community; the first piece of real property that Melanie and I had ever managed to own together. But soon after buying it, and for various reasons, we decided to shift our lives and the young family back to Sydney; so we needed to sell the house in Lonelyville in order to fund the move back home.

We were heading to Lonelyville to “decompress” and say goodbye to some good friends who were still getting used to our recent homecoming decision. Life felt uncharacteristically light and free.

We’d been living in the US for almost 4 years, mostly in New York City, but prior to that in Silicon Valley. I had been working as a consultant Brand Strategist, a gun for hire “guru” working mostly with Internet-related businesses. That was my day job. In parallel to this I had been endeavouring to relaunch the REMO General Store online. Despite a unique vision, my ongoing (very considerable) efforts to revive the venture, and a large number of high-powered advisors & supporters, REMO was still in the hibernation that it had entered upon its untimely demise (for financial and administrative reasons) back in 1996. For more years than I care to recall I had been pitching venture capitalists, corporations and wealthy individual investors with my vision for a next-generation webcentric REMO General Store: smart and profitable … but to no avail. The business was too quirky, the timing was never good. The rejections were countless. However, a meeting taken in California with the founders of Cafepress.com just a few days before had gently fanned my eternal REMO flame by revealing a way that might enable us to get our website transactional with an offering of our much-loved T Shirts for a small capital outlay. Melanie had made me promise that I would spend no more than US$10,000 of our own money on the exercise. Chronic entrepreneurship had not been kind to us financially.

Even so I felt optimistic.

Not only do I remember feeling optimistic, but I also remember coming to the realisation that this feeling of optimism was probably more important than whatever was going to happen. A feeling of optimism about the future (which thankfully Melanie shared) was delivering us a very high quality of life in the present! An optimist lives a life of hope and action (and being open to opportunity, tends to receive more). A pessimist is more likely to live the passive life of a victim. But here’s the main thing: the outcomes are actually irrelevant to the quality of the lives lived.

A few days later I spoke about this personal epiphany over the phone with a great friend and long time REMO supporter in LA who rewarded me with this sage quote from Robert Louis Stevenson (now a REMO T Shirt):

“To travel hopefully is a better thing than to arrive, and the true success is to labour.”

Amen. What do you think?

The Community is the Brand

8 February 2010

REMO is a brand that only exists to serve and delight its CustOMERs. That’s been our mission since Day One. Therefore, all of our energies are directed in this way, and everything we do is considered from the perspective of the CustOMER (represented by the head in our logo). Of course, at HQ we’re CustOMERs as well, so it’s also in our interests to source special things, develop cool functional merchandise and deliver great service.

The other thing to know about our CustOMERs is that they’re smart. In fact, the really smart thing that we did back in 1988 was to base our entire business on the assumption that our CustOMERs were smart. In this way, the CustOMER network has grown, and become greater and more intelligent than the sum of its individual parts.

REMO Brand Head

REMO Brand Head | Copyright © REMO 1989 to 2010

REMO is the collective radiant passion and intelligence of its growing and global network of CustOMERs. Moreover, due to the relative dominance to our CustOMER Sponsorship programme for getting new CustOMERs, the future makeup of the network is being driven by the network itself.

Remo (the person, yours truly) was the Founding CustOMER, and had much to say about the makeup of the network in the early days; but these days it’s increasingly out of his/my hands. The network will form and define itself over time.

P.S: Read about the design origin of the REMO Brand Head HERE.

Network Model: B=C

8 February 2010

REMO General Store is the poster child for a next generation business model that exhibits significantly different characteristics to those seen in the traditional marketplace. To start with, CustOMERs are involved; in the development process. In fact, the CustOMER network for REMO has become the content and development engine for the business. This involvement makes CustOMERs naturally very loyal; and (to varying degrees) evangelical about a brand that they effectively own. In this way the CustOMER Network also becomes the marketing engine for the business. Existing CustOMERs identify and beget new CustOMERs. Not much is spent on advertising. Much more is spent creating great products and experiences … and in delighting CustOMERs. Just as it should be!

Network Model Graphics | Copyright © Remo Giuffré 1992 to 1999

These involvement processes are all well and good; but what’s optimally required for the processes to play out to maximum effect is an organisational structure which facilitates the various connections and flows. What’s called for is a NETWORK STRUCTURE: an organisational structure whereby interconnected participants in the system are able (yet not compelled) to see and communicate with one another … both privately and publicly within view of the other participants.

Network Model Graphics | Copyright © Remo Giuffré 1992 to 1999

Involving customers in business processes is NOT a total abrogation of control and/or responsibility from the governing centre to the networked constituencies. It’s not anarchy. It’s rather a led democracy, and much depends on the editorial skills of the people at the centre. They need to be able to extract the useful from the not-so-useful and recognise that not all customer contribution is created equal.
This requires clarity of vision, judgement and involves a good deal of common sense.
Finally, REMO is a good example of the Network Model in action. Here’s the relevant REMOgram!

Network Model Graphics | Copyright © Remo Giuffré 1992 to 1999

Brand Soup

8 February 2010

Things that taste great are not always simple to make. Brands, like people, have personalities and flavours. We like to think of it as a Brand Soup.

Brand Soup | Copyright © Remo Giuffré 1989

The base of the REMO Brand Soup is functionality and fitness for purpose. Mostly we want things to be useful. Into this we toss unequal measures of: classicism, modernism, nostalgia, invention, technology, humour, wit, compassion, and so on … The result is a tasty yet quite complex combination of flavours that go into making a (hopefully) delicious and unique whole. But the cooking is never complete, and over time things need to be added … a sprinkle of this, and a dash of that. The recipe is important, but the cooking is even more so!

The greater the number of ingredients, the harder it is for someone else to copy the flavour … even if they think they have the recipe!

What’s your brand flavour? What are your ingredients?